“[I]ndividuals desperately attempt to ‘refashion’ themselves as more efficient, faster, leaner, inventive and self-actualizing than they were previously.”[1] As the world now sees it, globalization “not only operates on a horizontal axis, universalizing the operations of multinational capital and new digital technologies across the globe; it operates also, and fundamentally, on a vertical axis, reorganizing identities, intimacies and emotions into its wake.”[2] It appears, then, that the ability to cater to the hype of “fast changes” is being normalized not because it is how humans are but because it is the best way that global businesses can succeed.
[1] Ibid., 429.
[2] Ibid., 426.
Excerpt from:
Siacor, Mona Lisa. The Significance of the Elterngebot (Iloilo City: CPU Press, 2017), in Chapter 6.2.
PERSPECTIVES -so to live fully- 